Bosch Athlet Retail Display

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Task

Bosch was struggling to communicate the benefits and features of their different Athlet cordless vacuum models to consumers in retail outlets. Customers were being greeted with a haphazard display of machines that were supported with poor icons to explain their features (see image below).

Solution

My solution was to create a clean simple stand that visually displayed the order or machine hierarchy, this was then supported by a headlining RTB - 'The only Cordless Vaccums with the power of Bosch' referencing Bosch's global recognition as one of the best manufacturers of electrical motors.

Additionally I wrote a short, clear and engaging description for each model highlighting it's key benefits and suitability for different households.

The old and confusing display required an update.

The only cordless vacuums with the power of Bosch.

The above line was created to give Athlet a unique and ownable statement that no other brand could claim. This makes even more sense when you know that Bosch is famed for it's motors.

Model descriptions

A set of model description paragraphs developed to explain without fuss in a very human down to earth way, the benefits of each model. Bosch loved the result.

Athlet 40min
For everyday tidies and small spaces. Perfect convenience.

Athlet 60min
For small households and their everyday spaces. Perfect on all floor surfaces.

Athlet Power
For a bigger space and dust in deep down places. Perfect on carpets and more.

Athlet Runtime Plus
Goes for longer. Great for bigger places with wide-open spaces. Perfect on hard floors and more.

Athlet Ultimate
Made for the biggest places and their dustiest spaces. The perfect solution and the only vacuum you need.